Apple: Cupertino, California — Apple today introduced an all-new iPad Air — the most powerful, versatile, and
Apple CEO Tim Cook says the company’s commitment to desktop Mac computers remains strong, despite a glaring omission of the product line in a slate of recent MacBook announcements. Cook’s comments on the manner were posted to Apple’s internal employee message board, which were then obtained and verified by TechCrunch today.
Here’s what Cook had to say in response to a question about whether Mac desktops were strategic for Apple:
The desktop is very strategic for us. It’s unique compared to the notebook because you can pack a lot more performance in a desktop — the largest screens, the most memory and storage, a greater variety of I/O, and fastest performance. So there are many different reasons why desktops are really important, and in some cases critical, to people.
The current generation iMac is the best desktop we have ever made and its beautiful Retina 5K display is the best desktop display in the world.
Some folks in the media have raised the question about whether we’re committed to desktops. If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.
It’s unclear if Cook is referencing just the company’s iMac all-in-one line, or if he also intended his statement to include the Mac mini and the Mac Pro. But the lack of updates to all three is a genuine concern for fans of Apple’s desktop computers.