I’m Roger Stringer, Product Engineer, Author, and Foodie.

I'm a Product Engineer, AI Automation Engineer, writer, and speaker based in Penticton, British Columbia — and when I'm not at a keyboard, I'm probably in the kitchen, at a campsite, or hunting down a good comic book.

Outside of work, I'm a dad, a music obsessive, a film buff, and a camper. I share life with my partner Jen and our combined crew of kids, and we spend a lot of our free time cooking, exploring the outdoors in our 1999 Honda Stepwagon, and generally making a mess of things in the best way.

This blog has been running in one form or another since 2003. It's where I write about tech, design, food, and whatever else has my attention. Older posts get cleaned up occasionally — but the archive runs deep.

What I Bring to the Table 💼

Over the past 27 years I've worked with companies of all sizes — from scrappy startups to established enterprises — building products that actually ship and scale. For the past few years I've been deep in AI automation and implementation, helping teams cut through the hype and build things that work.

As a Product Engineer, I work backwards from what the product should be. That means thinking across the full stack — frontend to backend to infrastructure — while staying laser-focused on what users actually want. I'm at my best when handed a rough idea and asked to make it real.

As an AI Automation Engineer, I build systems that integrate AI into the parts of your business where it creates the most leverage: lead generation, workflows, content pipelines, internal tooling, and more. My stack includes Claude, ChatGPT, Cursor, MCP servers, n8n, and LangChain, among others.

On the technical side: JavaScript across the board (Astro, React, Datastar, HTMX, Remix, Next.js, Vue, Nuxt), PHP, Rust, Go, and Python — plus deep experience with headless architecture (Directus, Strapi, Sanity, WordPress, Shopify) and infrastructure from greenfield to legacy migration.

Interested in working together? I take on a limited number of Fractional CTO engagements — strategy, architecture, team leadership, and AI automation implementation for companies that need senior technical leadership without the full-time hire.

Additional Projects 🚧

Beyond client work, I stay busy building and writing. I run DataMcFly, where I take on consulting projects and write about development, automation, and AI. I built Chef Brainy, an AI-powered recipe generator that turns ingredients, cooking style, and serving size into a full recipe — you can even pick your favourite chef. And I've authored two editions of the Twilio Cookbook for Packt Publishing.

Colophon 📖

This site is built on Astro with Directus as the headless CMS, deployed on Vercel. Client-side interactivity runs on Datastar - no React, no Alpine, no HTMX - with vanilla JavaScript filling in the gaps. All posts and pages are written in Markdown.

For tooling: Cursor handles all my coding and writing, and I live in the terminal via Warp with zsh and Oh My Zsh.

Sponsorship 🙏

If you get value from what I build or write, or just want to support an indie developer, I'd really appreciate it — sponsor me on GitHub ❤️. It means a lot.

Disclaimer 👀

Sometimes, I'll post affiliate links on this site. That means that if you sign up or purchase something I’ve recommended after clicking the link, I’ll make a little bit of money. The presence of an affiliate link does not increase the price you pay for an item, but in some cases it gives you a discount or bonus.

I use every product I recommend unless I’ve noted otherwise.

This site is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.