I was surprised by how many different things emerged from this exercise. Key to making this list was Apple making a change that is first mocked. So innovation isn’t sufficient. Here’s the original tweet. Feel free to retweet or reply to it, send me anything I’ve missed.
- The notch. Heavily mocked, and emerging as a design element on the latest series of smartphones. First on the list because it started the discussion. The rest of these are in no particular order.
- Getting rid of floppy drive, then optical drive.
- Removing the headphone jack.
- The iPhone. PC guys are not going to just figure this out. They’re not going to just walk in. And Steve Ballmer’s reaction. And the funeral.
- Sealed in iPhone/Mac battery
- Ditching the keyboard for a capacitive touchscreen
- Bright, colorful computer cases. Apple has constantly changed industry design aesthetics, but that Bondi blue iMac G3 was startling. It was mocked, then embraced.
- USB. I was really surprised when Steven Woolgar brought this one up. But I did some research and, yes, Apple was mocked for including it in the iMac, and that iMac is credited with legitimizing and popularizing USB. This from the USB Wikipedia page: “Apple Inc.’s iMac was the first mainstream product with USB and the iMac’s success popularized USB itself.”
- A computer without a command line interface.
- A closed computer, with no easy access to add cards/memory. Not my favorite change.
- Removing Flash. Hugely mocked.
- The iPod. No wireless. Less space than a nomad. Lame.
The headphone jack was one example that particularly sticks out as Google made sure last year to make the Pixel having a headphone jack as a big selling point and then on the Pixel 2, they dropped.