Apple: Cupertino, California — Apple today introduced an all-new iPad Air — the most powerful, versatile, and
20 years ago today, Steve Jobs (the interim CEO of Apple) stood on the same stage from which he introduced the original Macintosh, and spent the first half-hour of his presentation trying to convince the world that Apple was no longer failing.
It’s hard to believe today that a Steve Jobs product presentation would be met with indifference, but there was a huge amount of skepticism about Apple’s product announcements back in early 1998. Though there were definitely signs that the company was turning it around, I also recall being summoned to Apple product events where nothing much at all was announced. Regardless, only the editor in chief of Macworld, Andy Gore, even bothered to go to the announcement at the Flint Center that day.
As soon as the event ended, I got a phone call — I was working at home that day — and was told to immediately get in to the office, for an all-hands-on-deck meeting, because Apple had announced a new computer that was going to change everything. I have to give Andy credit — the moment he saw the iMac he knew it was going to be huge. We tore up our magazine issue in the matter of about a day in order to get first word about the iMac out to people in the days before instant Apple news was a thing.