Apple: Cupertino, California — Apple today introduced an all-new iPad Air — the most powerful, versatile, and
I’ve long been a critic of Apple, but today I give up: It’s the perfect tech company for this day and age, an example to the rest of Silicon Valley.
After Apple’s latest results announcement, one could knock it yet again for its stable dependence on a single mature product — the iPhone. That product delivered 62.2 percent of the company’s sales; the average for the previous 10 quarters was 62.4 percent, so the growth in earbud, smartwatch and streaming subscription sales does nothing to reduce the iPhone’s dominance.
Apple appears to be happy to think small and focus on its shareholders, not on pie-in-the-sky ideas, like other tech companies, including industry leaders.
But I’m no longer knocking Apple for any of this. In fact, I’m sorry I ever did.