Apple: Cupertino, California — Apple today introduced an all-new iPad Air — the most powerful, versatile, and
Brian Heater, writing for Techcrunch:
Google hardware launches are never spec-fests. The search giant would rather just sit on the sideline while companies like Apple and Samsung battle it out on that front. In fact, numbers like screen resolution, processor speed and battery capacity were conspicuously absent from today’s presentation.
Instead, the company seems more content to have hardware serve the product’s software — it’s a strategy that certainly makes sense given the company’s background. That often means that products like the Pixel don’t offer major spec upgrades year over year, instead relying on breakthroughs in AI, ML and the like to take them to the next level.
As such, the company regularly tosses out words like “pragmatic” and “practical” when discussing the decisions made in service of producing the Pixel 3. One such move was the continued reliance on a single rear-facing camera, when the competition is adding two or three to get the job done.
“We look at all of the different configurations we can get,” VP of Product Management Brian Rakowski tells TechCrunch. “If we would have added another lens, it would have given us no benefit over what we get with one really good lens.”
That decision is what lead to the mismatched notches on the Google Pixel 3 (no notch) and Pixel 3 XL (giant notch). While the company has happily embraced hashtag notch life in Android Pie, the smaller Pixel’s slim profile wouldn’t have benefited from the addition of a notch.
“With the small one,” Rakowski explains, “it turns out the space is just too small when you put the wide-angle lens in. It’s a narrower phone, so you have room for an icon or two, whereas on the bigger phone everything you need for the status icons is up there, and it’s a very good use of the space.”
When I suggested the company was “notch agnostic,” both execs laughed in agreement. The hardware, Rakowski explained, is secondary to the overall experience. “We’re not obsessed with the specs,” he says. “We’re obsessed with the features and experiences.”