The Boring Internet
Terry Godier's essay "The Boring Internet" posits that the internet isn't dying, but rather the commercial layer on top is deteriorating. This commercial veneer, dominated by platforms like Twitter, Reddit, and Instagram, creates a perception that the internet is changing drastically due to commercialization, ads, and machine-generated content. However, beneath this layer lies the true, enduring internet, comprised of protocols and systems that remain largely untouched and unowned.
Layers of the Internet:
- Platforms: Commercial, user-facing services (e.g., Twitter, Reddit) that attract most of the activity and disruption.
- Services: Infrastructure-focused companies (e.g., Gmail, AWS), which aren't central social hubs but are crucial to the internet's functioning.
- Protocols: Fundamental internet systems (e.g., HTTP, SMTP, RSS) designed in earlier decades to solve specific problems and are free from corporate control.
Enduring Internet Protocols:
- SMTP (Email): Remains federated and ubiquitous despite being prone to spam and abuse. Its survival is attributed to decentralization.
- IRC (Chat): Though older, it remains active and influential in open-source and technical communities.
- Usenet & RSS: These maintain their relevance in online discussions and content syndication despite losing popularity over time.
- Other Protocols: NTP (time synchronization), Finger (presence), and others continue, reflecting longevity and resilience.
Survival Factors:
- No Central Ownership: Protocols lack a single controlling entity, preventing abrupt changes or commercial pivoting.
- Federation: Systems are decentralized, avoiding total collapse if one part fails.
- Complexity and Awkwardness: These make protocols unattractive to commercial exploitation, preserving them from excessive manipulation.
Current Developments:
Godier is working on building simpler, user-controlled internet tools, reviving interest in forgotten systems. This aligns with a broader trend of reviving personal sites, RSS feeds, and small-scale online communities.
Ultimately, while commercial platforms face challenges, the foundational internet persists, inviting users to rediscover its original, decentralized nature.