Mia Sato, for The Verge:

A week after YouTube star Jimmy Donaldson (aka MrBeast) sued his namesake virtual burger restaurant, the company behind MrBeast Burger has filed its own lawsuit against Donaldson and his Beast Investments. Virtual Dining Concepts, which handled the fulfillment and delivery of MrBeast Burgers, is seeking $100 million in damages.

VDC alleged that Donaldson didn’t deliver on his contractual obligations, including publicity and promotional work, failing to publicly support MrBeast Burger, and making untruthful and disparaging statements. VDC says that Donaldson’s actions have caused “enormous financial harm” and that the burger restaurant’s reputation was destroyed.

“This case is about a social media celebrity who believes his fame means that his word does not matter, that the facts do not matter, and that he can renege and breach his contractual obligations without consequence. He is mistaken,” the suit reads.

“This case is about a social media celebrity who believes his fame means that his word does not matter, that the facts do not matter, and that he can renege and breach his contractual obligations without consequence. He is mistaken,” the suit reads

[...]

The legal fight over MrBeast Burger began last week when Donaldson sued VDC to try to get out of the business relationship. His suit alleged quality control issues that VDC ignored, causing “inedible” food that’s hurt the MrBeast reputation.

The VDC lawsuit alleges that Donaldson knew the MrBeast Burger brand was valuable and attempted to renegotiate a more favorable contract in November 2022, February 2023, and June 2023, which were ultimately fruitless. In the suit, VDC lists several instances of Donaldson “disparaging” the brand, including a tweet reading, “If I had the ability to close MrBeast Burger, I would have done so a long time ago sadly. Sometimes when ur young you sign a shit deal.”