Microsoft Discussed Selling Bing to Apple as Google Replacement

Roger Stringer Roger Stringer
October 02, 2023
1 min read

Mark Gurman and Dina Bass, reporting for Bloomberg:

Executives from Microsoft met with Apple’s services chief, Eddy Cue, who brokered the current search engine relationship with Alphabet Inc.’s Google, to discuss the possibility of acquiring Bing, said the people, who asked not to be identified because the situation was confidential. The talks were exploratory and never reached an advanced stage, they said.

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