What Mark Zuckerberg thinks about Apple’s Vision Pro

Roger Stringer Roger Stringer
June 08, 2023
3 min read

Alex Heath, writing for The Verge:

Mark Zuckerberg doesn’t seem fazed by Apple’s introduction of the Vision Pro.

In a companywide meeting with Meta employees today that The Verge watched, the CEO said Apple’s device didn’t present any major breakthroughs in technology that Meta hadn’t “already explored” and that its vision for how people will use the device is “not the one that I want.” He also pointed to the fact that Meta’s upcoming Quest 3 headset will be much cheaper, at $499 compared to the Vision Pro’s $3,499 price tag, giving Meta the opening to reach a wider user base.

“I think that their announcement really showcases the difference in the values and the vision that our companies bring to this in a way that I think is really important,” Zuckerberg told employees, who were gathered at the company’s Menlo Park, California, headquarters for its first all-hands meeting since 2020. Zuckerberg said that the Quest is about “people interacting in new ways and feeling closer” while also “about being active and doing things.”

“By contrast, every demo that they showed was a person sitting on a couch by themself,” he said of Apple’s WWDC keynote earlier this week. “I mean, that could be the vision of the future of computing, but like, it’s not the one that I want.”

Zuckerberg may be breathing easy now, but Meta has certainly been on edge up until Apple’s announcement. It announced the Quest 3 just days before, even though the device isn’t shipping until the fall. Meta has been trying to position itself as a leader in the virtual and augmented reality space for a long time and is plowing billions of dollars a year into the effort, causing concern among some investors. The introduction of Apple’s headset marks a major competitive threat.

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