Benjamin Mayo, writing for 9to5Mac:

As first reported in October, Apple will discontinue the standalone iTunes Movies and iTunes TV Shows apps on the Apple TV box, starting with tvOS 17.2 The warning message seen above has started appearing in the release candidate version of tvOS 17.2 beta, released yesterday.

Apple directs users to the TV app instead to manage their purchases, and buy and rent from the store. At least as far as Apple’s video content is concerned, the iTunes brand is on the way out.

Apple has updated the TV app in 17.2 in preparation of the migration away from the standalone iTunes videos app, bringing across some functionality that was previously missing in TV. That includes things like filtering by genre in purchased tab, and the inclusion of box sets in the store listings. The TV app also features a new sidebar design in this update, which includes a dedicated store and purchases tab for quick navigation.

It's a move that makes sense, the TV app gives a central location for all Apple content. It's also a move that comes as absolutely no surprise.