Jay Peters, writing for The Verge:

“Every single one” of Amazon’s businesses has “multiple generative AI initiatives going right now,” Amazon CEO Andy Jassy said on the company’s Q2 2023 earnings call on Thursday. The company offers infrastructure and services via AWS that can help power many generative artificial intelligence applications, which Jassy did discuss on the call, but he also stressed just how important AI is across the company as a whole.

Here’s more from Jassy about those generative AI initiatives:

They range from things that help us be more cost-effective and streamlined in how we run operations and various businesses, to the absolute heart of every customer experience in which we offer. It’s true in our Stores business, it’s true in our AWS business, it’s true in our advertising business, it’s true in all our devices — and you can just imagine what we’re working on with respect to Alexa there — it’s true in our entertainment businesses... every single one. It is going to be at the heart of what we do. It’s a significant investment and focus for us.

Jassy wasn’t the only CEO to hype up AI this earnings season.