15-Inch MacBook Air Demand Reportedly 'Weaker Than Expected' So Far

Roger Stringer

July 26, 2023

1 min read

The new 15-inch MacBook Air has been widely praised, but one new report claims that sales of it are so low that manufacturing is being cut.

It was rumored and awaited, then the 15-inch MacBook Air was launched, and got universally good reviews. AppleInsider even called it the "sweet spot for portability and power."
However, according to Digitimes — and only Digitimes — sources in the supply chain claim that sales have been as much as 50% below predictions.
[..]
The chief selling point of the 15-inch MacBook Air is its screen, which is larger than in previous models. Prior to this device, users would have to buy a much more costly MacBook Pro in order to get a larger screen.

Source:https://appleinsider.com/articles/23/07/26/new-macbook-air-demand-is-half-apples-expectation

Tagged In:

Do you like my content?

Sponsor Me On Github

Keep reading

2026-09-30

Migrating this site to EmDash

This site has changed CMS more times than I can count since 2003. This time I moved to EmDash on Cloudflare, and the reason is that most of my building now happens alongside an AI agent.

2026-09-29

Get Butters: A Quick Events Dashboard

I wanted a simple dashboard that showed me events as they happened, so I wrote a quick little Astro app. It grew into Get Butters: a real-time event feed with a REST API, a CLI, insight cards and push alerts.

2026-09-06

The Agentic OS in Practice: Running Multiple Agents Without Losing Control

Once four agents can edit the same repo, architecture stops being the hard problem and coordination starts. The five roles I run and what each one is forbidden to touch, why every handoff goes through a file, a worktree script so agents stop racing, and the failure modes worth naming.