Apple: Cupertino, California — Apple today introduced an all-new iPad Air — the most powerful, versatile, and
Chuq Von Rospach:
This has been the winter of our discontent. 2016 was the year the tone changed. There’s always been a lot of criticism and griping about anything Apple does (and doesn’t do — it can’t win) but in 2016 I feel like the tone of the chatter about Apple changed and got a lot more negative.
This is worrisome on a number of levels and I’ve been thinking about it a lot. I’m used to watching people kvetch about the company, but this seems — different. One reason: a lot of the criticisms are correct.
Apple, for the first time in over a decade, simply isn’t firing on all cylinders. Please don’t interpret that as “Apple is doomed” because it’s not, but there are things it’s doing a lot less well than it could — and has. Apple’s out of sync with itself.
Here are a few of the things I think indicate Apple has gotten itself out of kilter and is in need of some course correction.