May 18, 2018

Apple shipped an estimated 600,000 HomePods in the first quarter of the year

Nick Statt, writing for The Verge:

Apple shipped 600,000 HomePods in the first quarter of 2018, according to a new sales estimates from market research firm Strategy Analytics. With those sales, the firm says Apple should have around a 6 percent share of the market, which puts it far behind Amazon and Google and just below Chinese e-commerce giant Alibaba. According to the estimates, Amazon captured 43.6 percent of the smart speaker market with 4 million unit sales, while Google had 26.5 percent with 2.4 million sales.

There are a few grains of salt here. The HomePod didn’t go on sale until February 9th, so Apple didn’t have the full quarter, which ended on March 31st, to rack up sales. These are also just estimates, as Apple has not released full figures and we don’t know for sure how accurate Strategy Analytics is in this case, though the firm has long monitored tech industry sales trends and market leadership.

Source: https://www.theverge.com/2018/5/17/17366778/apple-homepod-sales-estimate-600-thousand-units-smart-speaker