Apple: Cupertino, California — Apple today introduced an all-new iPad Air — the most powerful, versatile, and
We’ve been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process. We know that some of you feel Apple has let you down. We apologize. There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making.
First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.
To address our customers’ concerns, to recognize their loyalty and to regain the trust of anyone who may have doubted Apple’s intentions, we’ve decided to take the following steps:
Apple is reducing the price of an out-of-warranty iPhone battery replacement by $50 — from $79 to $29 — for anyone with an iPhone 6 or later whose battery needs to be replaced, starting in late January and available worldwide through December 2018. Details will be provided soon on apple.com.
Early in 2018, we will issue an iOS software update with new features that give users more visibility into the health of their iPhone’s battery, so they can see for themselves if its condition is affecting performance.
Apple also updated their knowledge base:
When power is pulled from a battery with a higher level of impedance, the battery’s voltage will drop to a greater degree. Electronic components require a minimum voltage to operate. This includes the device’s internal storage, power circuits, and the battery itself. The power management system determines the capability of the battery to supply this power, and manages the loads in order to maintain operations. When the operations can no longer be supported with the full capabilities of the power management system, the system will perform a shutdown to preserve these electronic components. While this shutdown is intentional from the device perspective, it may be unexpected by the user.
With a low battery state of charge, a higher chemical age, or colder temperatures, users are more likely to experience unexpected shutdowns. In extreme cases, shutdowns can occur more frequently, thereby rendering the device unreliable or unusable. iOS 10.2.1 (Released January 2017) includes updates for previous models of iPhone to prevent them from unexpectedly shutting down. This includes a feature for iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, and iPhone SE to dynamically manage the instantaneous performance peaks, only when needed, to prevent the device from unexpectedly shutting down. This capability was also extended to iPhone 7 and iPhone 7 Plus with iOS 11.2, and we will continue improving our power management feature in the future. This feature’s only intent is to prevent unexpected shutdowns so that the iPhone can still be used.