May 16, 2018

Microsoft plans low-cost tablet line to rival iPad

Bloomberg:

Microsoft Corp. is planning to release a line of lower-cost Surface tablets as soon as the second half of 2018, seeking a hit in a market for cheaper devices that Apple Inc. dominates with the iPad, according to people familiar with the matter.

Microsoft has tried this before. The software giant kicked off its consumer-oriented hardware push in 2012 with the launch of the original Surface RT. At the time, it was priced starting at $499. After the tablets didn’t resonate with consumers and product reviewers, Microsoft pivoted to the more-expensive Surface Pro, a line which has gained steam and likely contributed to demand for a pro-oriented iPad, which Apple launched in 2015.

Here we go again…

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Microsoft has been down this road before with the Surface RT, and that had so many issues from the get go that I don’t see what they can honestly bring to market to truly rival the 2018 education iPad.

Source: https://www.bloomberg.com/news/articles/2018-05-16/microsoft-is-said-to-plan-low-cost-tablet-line-to-rival-ipad