After nearly 30 years, Jony Ive leaving Apple to start new design firm

Chris Welch, writing for The Verge:

Apple’s chief design officer Jonathan Ive is departing the company, bringing an end to a tenure spent crafting some of technology’s most influential products, including the iPhone. Ive is leaving his official role at Apple “to form an independent design company which will count Apple among its primary clients.”

The company is called LoveForm, and Ive will be joined by famed designer Marc Newsom on the new venture. Despite stepping down from his executive position, Ive and Apple both claim he will still work “on a range of projects with Apple.”

Ive is one of the world’s most esteemed industrial designers and has worked on products including a wide range of Macs, the iPhone, the iPad, the Apple Watch, and more. He also designed the company’s “spaceship” Apple Park campus.

Most recently, Ive voiced a design video about the new Mac Pro launching later this year. 

Interesting, and best wishes to Jony on his new edeavour.