Jason Snell on Apple TV+

Jason Snell:

In the regular phone call with Wall Street analysts, Apple CEO Tim Cook tried very hard to get investors excited about Apple’s opportunities to make lots of money while not making it seem like Apple’s lost its soul in the process.

[…]

The analysts wanted to understand why Apple, after spending billions of dollars on developing a bunch of new premium television content, was going to give it away to purchasers of Apple hardware for a year.

[…]

Yeah, it’s it’s a gift to our users, and from a business point of view, we’re really proud of the content, we’d like as many people as possible to to view it. And so this allows us to focus on maximizing subscribers, particularly in the early going.

Read Jason’s entire article, it’s great.