Twilio to acquire Sendgrid

Jeff Lawson, writing on the Twilio blog:

We started Twilio 10 years ago to democratize communications, giving developers the power to make a phone ring with just a few lines of code. Over the years, we’ve evolved our platform to address nearly every channel that companies use to communicate with their customers, including voice, video, SMS, chat, smart speakers like Alexa, and messaging apps like Facebook Messenger, WhatsApp, and more.

As we continued to add new means of communication, you’ve told us that there has been one missing from our platform — email.  We’ve watched SendGrid on their journey to build the industry’s best cloud-based email delivery platform. They’ve taken the same developer-first approach as we have – building a great API, reducing friction to getting started, focusing on trust and quality and showing developers what’s possible with the power of code.

Both Twilio and SendGrid have been hearing from you, our customers, that having a single platform for all customer engagement would be remarkably valuable. The addition of the leading email API platform to the leading cloud communications platform can provide you with the most powerful resource to connect with your customers on any channel.

If you’ve been at a hackathon, conference or meetup in the past 10 years you may have seen someone in a red Twilio track jacket and someone in a blue SendGrid hoodie serving developers side-by-side. We’re excited about the opportunity to continue that journey of serving you, the developers in our community, as one unified platform.

There’s some work that we have to do to close the acquisition before we can operate as one company. So everything will be business as usual until that happens, which we expect to be some time in the first half of 2019, subject to the satisfaction of customary closing conditions.

We can’t wait to see what you build!

This is a good matchmaking, adding email to their current offerings expands what channels they can reach out to.

Roger Stringer spends most of his time solving problems for people, and otherwise occupying himself with being a dad, cooking, speaking, learning, writing, reading, and the overall pursuit of life. He lives in Penticton, British Columbia, Canada