ElevationLab: Amazon is complicit with counterfeiting

Casey Hopkins, founder of Elevation Lab:

When someone goes to the lengths of making counterfeits of your products, it’s at least a sign you’re doing something right. And it deserves a minute of flattery.

But when Chinese counterfeiters tool up and make copies of your product, send that inventory to Amazon, then overtake the real product’s buy box by auto-lowering the price – it’s a real problem. Customers are unknowingly buying crap versions of the product, while both Amazon and the scammers are profiting, and the reputation you’ve built goes down the toilet.


There is something extremely simple Amazon could do about it. If you have a registered brand in the Brand Registry and don’t sell the product wholesale – there could be one box to check for that. And anyone else would have to get approval or high vetting to sell the product, especially if they are sending large quantities to FBA. I imagine there are some algorithmic solutions that could catch most of it too. And it wouldn’t hurt to increase the size of the Brand Registry team so they can do their work faster. Keeping sellers 100% anonymous obviously perpetuates it too, just post their business registration you have on file.