Steve Jobs and the missing “Intel Inside” sticker
I get that Intel Inside is one of the most successful marketing campaigns in business history. It’s just that after 36 years, that logo starts to feel more like a pollutant than an advertising device.
Thankfully, Macs have remained 100% free of Intel branding since Apple adopted its processors way back in 2006.
We have Steve Jobs’s sensibilities to thank for this. But how it all happened is a fun little story.