The Vaporware Mac Pro

M.G. Siegler:

So. Apple did a curious thing yesterday. They held a meeting with reporters to acknowledge a mistake. That mistake being the most recent iteration of the Mac Pro.

Well, it was as close as you’re going to get to Apple admitting they made a mistake. There’s still a lot of equivocation and defensiveness in their statements on the matter. But the very fact that they called the meeting says all you need to know.

This is an Apple mea culpa.

The only thing I can recall that was similar was around the “Antennagate” situation several years ago. Apple also summoned a small group of reporters to talk about that — I was one of them at the time — and also held it in a Apple building meant to showcase all the work they do behind the scenes on their devices. But that was a very different event. That was Apple defiantly showing off their advanced testing machinery to prove that nothing could possibly be wrong with the iPhone. This was… a chat.

And it seems pretty clear why they did it. Apple was on the verge of rolling out some updates to the Mac Pro. But they’re so ridiculously minor that the blogosphere would have thrown an absolute shit fit if Apple didn’t try to get ahead of the news cycle by previewing what is to come — something Apple never does.

It’s: pay no attention to these Mac Pros. The real ones are coming! Also professional iMacs! And stand-alone retina displays! Oh my!

Of course, those “real ones” are coming… in 2018. Which is presumably why Apple bothered with the current Mac Pro spec bump at all. We’re a ways away.

And so Apple just released the Mac Pro, Osbourne Effect edition.

Roger Stringer spends most of his time solving problems for people, and otherwise occupying himself with being a dad, cooking, speaking, learning, writing, reading, and the overall pursuit of life. He lives in Penticton, BC