George Slefo, reporting for Advertising Age:
The end result is a near instantaneous content delivery system.
Come launch, publishers will be able to track analytics and sell ads. Solutions for paywalls were put into place Tuesday. And, crucially, Google will favor AMP sites over others with the same search score in the results it shows consumers, said Richard Gingras, senior director, news and social products at Google.
Why would Google favor an AMP site over such a site in search results?