Feedbin launched into a market with no future. Google owned RSS and they had let it languish.
That all changed when Google announced they were shutting down Google Reader two days after Feedbin launched.
I built Feedbin because I still loved RSS but I didn’t like Google Reader. It looked like it had been abandoned after the last update in 2011 that attempted to prop up Google+ by removing many features.
The goal was to be able to cover costs in one year. Instead it took three weeks. It cost about $170/month to run Feedbin when it launched and with $1.62/user/month in profit after credit card fees it looked like I would need just over 100 customers who were also looking for a Google Reader alternative.
Feedbin has one of those boring business models that actually works. Charging money for a good or service. Feedbin will never have millions of customers but that’s OK. It just needs you.
Timing was everything for Feedbin’s success. I think having a halfway decent product only went so far as to not actively hurt Feedbin’s chances. Of course Google Reader closing was the event that started it all, but gaining Reeder support early on gave Feedbin a built in audience.
RSS isn’t dead, it’s just entering a rebirth.
I like Fedbin, I used their service when they first launched, but then moved over to Feed Wrangler, where I’ve been ever since. That has nothing on Feedbin, I just liked Feed Wrangler a little better :)