Billy Joels hit song The River of Dreams (I go walking in the middle of the night) was inspired by a mid-sleep bathroom break at 3am. But in the web design world we cant afford to wait for this kind of inspiration. Generally, we need to come up with new innovative and super creative ideas right now. This is when we usually go into some kind of brainstorming mode, but instead of feeling like a happy River of Dreams it feels more like a Storm of Pressure. However, even these brainstorming sessions can turn into a pressure cooker with their own set of hurdles to jump.