Clear metrics + fewer clicks = greater CRM adoption. Many companies never realize the expected returns from their CRM (Customer Relationship Management) implementation. There is no magic increase in sales, no increase in the customer satisfaction index following the implementation of a shiny new application. CRM is not just an application you buy and install; it is also integral to business ethos, an essential part of its DNA that touches every part of the organization, is understood, and practiced by its employees. A well planned and executed CRM implementation can bring huge returns. An IDC study relating to the ROI of successful CRM implementations found companies have yielded returns ranging from 16% to more than 1000%. Over half of the companies surveyed yielded returns of between 50% and 500%. Consider those metrics for a moment. They are nothing short of staggering….